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LONDON CHAMBER OF COMMERCE WEBINAR
7-09-2022 @ 1:00 pm - 2:00 pm
The New Rules of Public Relations
What is PR? How is it different to marketing? How does it work in the digital age?
Public Relations can seem a mysterious subject, but it is a crucial part of the marketing mix. As the media has changed, PR has evolved, and the strategies and tactics that were once used with powerful newspapers, magazines and broadcasters are now often directed elsewhere through blogs, social media and other digital channels. PR also has a huge role to play in stakeholder engagement, for example in talking with communities, government and partners about planning, regeneration and other projects. It’s also increasingly important in helping organisations to demonstrate their environmental and social responsibility.
What could it do for you in 2022? Can you do it yourself? How do you define your audiences and messages?
Get insight, tips, tricks and absolutely no spin from our guest speaker Duncan Hopwood, Managing Director, Hopwood PR, who has 30 year’s experience as a PR consultant.