Creating a robust marketing strategy and plan is the foundation for any successful marketing campaign. It involves a careful analysis of your business objectives, market landscape, target audience, and available resources. By following a systematic approach, you can maximize your marketing efforts, reach your target customers, and achieve your business goals. During this webinar, Gemma Adair, Founder and Principal Consultant of Riada Consultancy will guide you through five essential steps to develop a strong marketing strategy and plan. She will explore the key elements that go into creating a comprehensive marketing plan, enabling you to navigate the complexities of the modern marketing landscape with confidence.