A strong brand positioning helps businesses attract the right customers, get into the right partnership, drive customer loyalty and of course generate higher margins! But how can you achieve a strong brand positioning? Learn the building blocks of brand positioning with us in this session. You will be able to explore how brand positioning are also co-created with consumers and other stakeholders.

There will be an opportunity to hear from few businesses who have applied these principals and improve their brand positioning through national funded programme Help to Grow (a government’s flagship programme for SMEs).